What is the advantage of enrolling in Multiply Trust™?
Gaining a customer’s trust is crucial to getting their business. When you enroll in Multiply Trust™ as either a Verified Seller, Verified Business or Trusted Business, we will display a special Multiply badge on your site and your Marketplace listings. That badge tells customers that Multiply has verified your identity, making them feel more comfortable shopping at your store.
As we can see, Multiply is working on the assumption that if a seller is willing to pay more, the more he/she is dedicated to putting up a trustworthy image. Is this really necessary? Or is this just another tactic of Multiply to benefit from what the sellers are getting?
Yes, I know that trust has been an issue in Multiply. With all these online stores sprouting out of nowhere, we don’t really know who to trust. But it paying more, truly the answer to these trust issues? Is subscribing to a premium account (like most sellers did) not enough?
I know that Multiply has good intentions why they put up this Multiply Trust program. Like I’ve discussed in my previous blog, probably, if a seller invests in his/her Multiply layout or this time, like a legitimation process, then maybe the seller is less likely to commit fraudulent actions, less prone to scamming. My only concern here is, how about the pioneer sellers in Multiply who have established their reputations already and who know more than paying money to earn a good image? Are they any less now since some are not really willing to apply for the Multiply Trust program because d*mn, it’s expensive.
It’s annual but it’s still expensive. Isn’t it better without it? Maybe for new sellers having this is crucial. But for us, who have relatively been in Multiply long enough, we can do without this. I, myself refuse to apply to this program primarily because I have no money to pay for this and clients still come even without this. Besides, I’m already on premium and more importantly, I have never scammed anyone — a fairly better badge than what Multiply Trust can offer.